Pelotons, Pizza & Prizes: Tour de France Watch Party + Ride!

Summer is in full spin, and we’re shifting into high gear with a ride-and-watch party you won’t want to miss. On Saturday, July 19, we’re bringing the cycling community together for a morning on the bike followed by a mid-summer bash at Whitetail Bicycles as we watch Stage 14 of the Tour de France. Whether you’re in race mode or just along for the ride (and the post-ride pizza), this is the perfect way to celebrate the world’s biggest bike race—together.

We’ll roll out from Milton City Hall, 2006 Heritage Walk, with two route options to suit your pace and mileage goals. The long route covers 60–65 miles with two pace groups to choose from—19/20 mph or 21/22 mph—and heads out at 8:00 a.m. The shorter route offers a steady 40 miles at a 17/18 mph pace, rolling at 8:30 a.m. No matter which route you choose, you’ll be back just in time to refuel and kick back as we stream the Tour, cheer on the pros, and enjoy cold drinks, good company, and some serious snacks.

Speaking of serious—our raffle game is strong. If you’re already registered for the AFO 100, you're automatically entered into our exclusive Watch Party prize raffle. Haven’t signed up yet? No problem—just register by July 19 to get in on the action. We’ve got fantastic prizes you’ll actually want to take home. So, get yourself signed up, show up, and roll away with more than just a great ride and a few slices of pizza.

Do the Double

Feeling strong? Hungry for more? This fall, take your cycling weekend to the next level with the “Do the Double” Challenge—a back-to-back test of grit, endurance, and community spirit. It all starts on Saturday, October 4, when you’ll ride the AFO 100 to support the Van Purser Foundation, which helps cyclists and their families in times of unexpected need. Scenic routes, great rest stops, and an unbeatable finish-line celebration.

Then, if you're up for the challenge, come back the next morning—Sunday, October 5—and saddle up again for Spin for Kids, a fun and meaningful ride that supports Camp Twin Lakes, giving kids with serious illnesses life-changing camp experiences. With multiple route options, beautiful scenery, and a powerful purpose, it’s the perfect way to cap off your weekend on the bike.

It’s two days, two great causes, and one incredible accomplishment.

Register for the AFO 100     on October 4

Register for Spin For Kids    on October 5

Whether you're excited for the ride, the Tour, the cold beer, or the raffle prizes, mark your calendar for July 19 and get ready for a day full of spinning, cheering, and celebrating at Whitetail Bicycles.

New Routes, New Thrills, and a Ride with Purpose

Cyclists, it’s time to saddle up—because the 7th Annual AFO 100 Ride is officially open for registration! Mark your calendar for Saturday, October 4th, and get ready for a completely reimagined ride experience filled with fresh roads, scenic views, and a powerful mission that brings the cycling community together in the name of something bigger.

 More Than The Miles

This ride is a tribute to Van Purser, a passionate cyclist, cherished friend, and inspiring force within our cycling family. Van’s legacy lives on through the Van Purser Foundation, which provides support to cyclists and their families during times of unexpected need. Every pedal stroke is a chance to honor his life, his love for riding, and his unwavering commitment to helping others. By riding together, we carry his spirit forward—one mile, one story, one act of support at a time.

 New Location, Fresh Roads, and a Festive Finish

This year, the AFO 100 rolls into a brand-new host location: Cumming City Center. With it comes a fresh adventure featuring roads you may have never ridden before—think fewer cars, more countryside, and scenic backroads that bring new life to your ride. Whether you're a local or visiting from out of town, these updated routes are designed to surprise and inspire.

Starting and ending in this charming community space, the new location also sets the stage for a festive finish you won’t want to miss.

 Choose Your Challenge

This year’s routes are designed to thrill, with smoother roads, scenic landscapes, and unforgettable views. Riders can choose from three distances:

• 40 miles with 2,800 feet of elevation

• 62 miles with 4,400 feet of elevation

• 100 miles with 6,800 feet of elevation 

All routes wind through picturesque countryside and feature some of the best rolling terrain in the region. Not sure you’re up for the full century? No problem—there’s a decision point at mile 48, where you can choose to finish with the 62-mile group or press on to conquer the full 100. Whichever route you choose, you're in for a ride that’s as rewarding as it is challenging!

 Wahoo Express: The Ultimate Century Experience

Looking for the ultimate way to tackle 100 miles with confidence, camaraderie, and expert support? The Wahoo Express is your ticket to a next-level century ride—built for cyclists who want to go big and enjoy every mile of it. This fully supported group experience includes:

·  Leadership and pacing from experienced Domestique Riders

·  A Wahoo Support Van stocked with hydration, snacks, and tools for minor   mechanical issues
·  An average pace of 18–19 mph, ideal for riders chasing performance with support

It's more than just a ride—it’s a team effort designed to help you stay strong, stay fueled, and stay focused all the way to the finish line. If you’re looking for the ultimate blend of challenge and camaraderie, this is your ride.

 Ride with a Champion

This year’s ride features a special guest: Andrew Knight, the U.S. Amateur National Road Race Champion. Riders can join him on the exclusive Knight Ride—an adrenaline-packed 100-mile experience where you’ll test your limits and ride shoulder-to-shoulder with a national champ. Average pace: 21+ mph.

It’s a rare opportunity to learn from one of the best, push your pace, and elevate your ride like never before. If you're looking for speed, strategy, and a serious challenge, this is where you want to be!

 Perks That Make the Ride Even Sweeter

Your ride comes with more than just a great route. Every registered rider will receive:

·   A super soft, commemorative AFO 100 t-shirt

·   A celebratory beer at Crooked Culture Brewery

·   A post-ride lunch at one of Cumming City Center’s top local eateries—your choice, our treat!

Be one of the first 300 riders to register and score a pair of our exclusive AFO socks—stretchy, stylish, and perfect for crushing miles. It’s our way of saying thanks for getting in early and committing to the adventure!

After you cross the finish line, you’ll head over to one of these hand-picked restaurants to refuel and relax. Enjoy a delicious meal from a special event menu or use your $15 credit toward any entrée that catches your eye. Whether you're craving comfort food, fresh-baked fare, or something with a little spice, there’s something for everyone:

HomeStead – Farm-to-table Southern comfort food

SliceAbility – Creative pizzas and crowd-pleasing favorites

Los Rios Cantina – Bold Mexican flavors and craft cocktails

Rise & Slice Deli & Bakery – Artisan sandwiches and baked goods

Dominic’s Wood Fired – From flames to fork, every dish is wood-fired

Cap it all off with a cold beer and great company—the perfect reward for a ride well done.

Gear Up In Style

Want to turn heads as you conquer the course? Once again, commemorative AFO 100 kits and jerseys will be available for purchase from Real Endurance Apparel. Redesigned from the ground up, this kit features new fabrics and a bold new aesthetic—built for performance and style!

Whether you're rocking the full kit or just the jersey, you'll ride with pride knowing you're repping the AFO 100 in top-tier gear—all at a generously discounted price. Snag yours today and show up in style—because every great ride deserves a great look!

 Epic Raffle, Incredible Prizes

This year’s AFO 100 Raffle is loaded with high-end cycling gear you actually want—from our friends at Wahoo Fitness:

• Wahoo KICKR ROLLR smart indoor trainer (retail value $699.99)

• Wahoo ELEMNT ACE bike computer (retail value $624.99)

• Wahoo TRACKR Radar safety system (retail value $249.99)

But that’s not all—more amazing prizes from other sponsors will be up for grabs, including cycling apparel, accessories, gift cards, and ride-ready gear to elevate your time in the saddle.

Raffle tickets are $20 each, and 100% of proceeds support the Van Purser Foundation. It’s a fun, easy way to give back—and maybe even go home with some great gear.

 Don’t Miss Out!

Whether you’re looking to push your limits, eager to explore new roads, or simply want to ride for a great cause, the 2024 AFO 100 offers a ride—and a reason—for everyone. Let’s ride. Let’s remember. Let’s make it count!